How to Track Conversions Efficiently With Performance Marketing Software ProgramA conversion can be anything from a newsletter sign-up to a purchase. It might additionally be a downloaded digital book or a call form submission.
The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con